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19 Tips for Getting the Most Out of SXSWi
South by Southwest Interactive gets better – and bigger! – each year, and 2012 is no exception. PR Newswire is sending a large team to the event, and I’ve been sharing some tips for navigating SXSW...
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SXSW 2012 Video Recap: TnT TV Episode 2
Tom Miale and Thomas Hynes recap their second day at SXSW Interactive 2012 from the chilly rooftop of the Austin Convention Center. Hear them discuss branding, the future of journalism, social media’s...
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#SXSW Interactive 2014 : First Look At Trends & Themes
We’re in Austin this week for South By Southwest Interactive, which kicks off later today. This event is one of my favorite of the year – for me, it’s a one-week crash course in what the future holds...
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The Secret to Real-Time Storytelling Revealed at #SXSW
What’s the secret sauce for real-time storytelling? Telling a story as it unfolds requires significant planning. At SXSW today, I got a look behind the scenes at the making of the Melbourne Remote...
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A Twist on Crisis Planning: When Allies Attack
Q: How do you get over that I am going to vomit moment? A: That's leadership, baby. @sallykohn #breakmold #SXSW— Sarah Skerik (@SarahSkerik) March 08, 2014 You’ve heard the adage “Familiarity breeds...
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Trust at Scale: Harnessing Authentic #Advocacy for Your Brand #SXSW
Media fragmentation and information overload stymies ad effectiveness. Consumers are ignoring digital ads, and overall, trust in brands is declining, a trend which according to the Edelman Trust...
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